Collection by Decade| 70s Glasses

1970s eyewear designs continued to feature the oversized frame, but the iconic aviator style debuted. The aviator is easily the most iconic style of the 1970s, popularized by pilots; the style features teardrop-shaped lenses and thin metal frames. The 1970s also witnessed an experimentation in materials and colors that we can see in pop culture movements such as disco. Plastic chunky frames in earth tones, including amber, tortoiseshell, and deep browns, were popular, and there was a rise in gradient and tinted lenses. There also was a countervulture movement that favored the more sleep wireframe. Funky, flamboyant, and understated, the 70s cultural and design climate was a breeding ground for innovative and lasting eyewear design.